We are fortunate to have some amazing neighbors here in the Pioneer Park neighborhood. Both residents and businesses alike make our vision for our area come alive. Today we would like to focus on Gateway Bridal & Prom, home of the LatterDayBride collection, located at 360 West Broadway, Suite #101, on the north side of Pioneer Park. Gateway Bridal is owned and operated by our own Pioneer Park Coalition board member, Nicole Thomas.
Nicole started Gateway Bridal more than 16 years ago. The original storefront was located at the south end of the Gateway Mall, almost directly across from the current Road Home homeless shelter. The years leading up to the move to the current location were difficult…it was hard for Nicole and her staff to see the area deteriorating as the Rio Grande neighborhood became more a drug haven than a place for customers to come buy wedding dresses. They had seen sex acts performed outside their office window, had addicts use their bathroom to shoot up, showed up to work to find someone had defecated in front of the door, and on a few occasions, people were even found dead in their parking lot, either from violence or drug overdoses. Pre Operation Rio Grande, Nicole felt she had no choice but to move her store, for the safety of herself, her customers, and her staff. You can read more from Nicole in her op-ed here.
Nicole has been a longtime member and now a board member of the Pioneer Park Coalition. She knew when she moved she didn’t want to give up on our neighborhood, which is why she chose to move Gateway Bridal just down the street to it’s current location across from Pioneer Park. While many retailers moved out of the area completely, opting for the shiny new City Creek Center, Nicole knew Gateway’s home was on Salt Lake’s west side. While the problems that plagued the store back in the old location aren’t completely gone, they are few and far between, thanks in large part to the efforts of Operation Rio Grande.
Now, for the fun part. Gateway Bridal and Prom is Utah’s premier bridal and prom destination. Their customer service is unparalleled and the selection is huge.
The gorgeous new showroom is like something straight out of a fairytale, and is every bride-to-be or high school girl’s dream come true.
From the individual bridal consultation areas with 360 degree views to the fun shared prom area where you can oooh and aaaah with your girlfriends, Gateway’s showroom is candy for the eyes.
Gateway Bridal is also home to the LatterDayBride collection, boasting the largest selection of modest wedding and prom dresses in the world! They also carry the largest selection of plus size wedding dress samples in the state, because they know not every bride is a Barbie doll and want every bride to be able to try on their dream dress before they buy. So from strapless to modest, size 0-32, you can bet you can find a bridal gown or prom dress for every taste AND every budget, with many wedding dresses coming in under $600!
We are so pleased to have Gateway Bridal & Prom in our neighborhood, as well as the leadership and service Nicole provides to our area and to the Pioneer Park Coalition as a volunteer.
We hope you will come visit Gateway Bridal for your wedding and prom dress needs and check out their beautiful new show room and wide selection!